Grand Ole Opry member Blake Shelton and Ryman Hospitality Properties, Inc. (NYSE: RHP) on March 21 announced plans to open a third Ole Red entertainment venue in the heart of Gatlinburg, Tenn.

With a planned opening in spring 2019, Ole Red Gatlinburg will be a $9 million, multi-level 16,000-square-foot entertainment venue with a two-story bar and restaurant, retail area, performance space, dance floor and exterior terrace. Its chef-driven, Shelton-inspired menu will feature a few Nashville classics like Hot Chicken & Waffles as well as BBQ, burgers and additional Southern favorites.

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